Our goal is to end the stigma against mental health conditions by the start of 2020. To accomplish this, we needed a way to measure progress. Stigma isn't the easiest thing to measure, but we think we figured it out.
THE TIPPING POINT | According to a study by scientists at the Rensselaer Polytechnic Institute, once 10% of a population is committed to an idea, it’s inevitable that it will eventually become the prevailing opinion of the entire group. If we can change how 10% of the population perceives their mental health condition, and shift them from stigma to a place of strength, we can encourage the entire population to respond with the same mentality.
HOW TO CHANGE PEOPLE'S MINDS | SHARE YOUR STORIES! On average, a person has 193 social media followers. So for each person that shares their story, we'll assume we can reach that many people.